During my internship at Elekta, a leader in precision radiation therapy, I was tasked with enhancing internal communication and executive presence.
My goal was to create cohesive, professional visuals that aligned with Elekta’s brand identity while driving engagement across internal platforms like Viva Engage and external professional networks like LinkedIn.
For Elekta’s presence at ASTRO—a major industry tradeshow—I supported both our internal staff and our leadership team.
I designed a comprehensive infographic to help colleagues navigate the complex tradeshow schedule at a glance.
I created high-impact LinkedIn post designs for the VP and Senior VP, specifically tailored to help them invite customers to connect and visit the Elekta booth.
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A key part of Elekta’s brand is the success of our customers.
I was responsible for translating high-level medical feedback into engaging visual content.
I developed a series of graphics featuring quotes from these key customers.
These designs were used to amplify customer satisfaction internally and reinforce the real-world impact of our radiation oncology solutions.
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To support internal morale, I executed a month-long visual campaign centered on gratitude and appreciation.
I designed four unique graphics—one for each week—ensuring the campaign felt fresh while maintaining a consistent visual "thread". These were primary assets for internal amplification on Viva Engage, helping to foster a positive community culture.
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Internal communities need a strong visual "home" to encourage participation and professional identity.
I created a new community cover for the Oncology Software Solution business line. The design modernizes the group’s digital presence and ensures it aligns with the broader Elekta corporate branding while remaining distinct to the software team.
Thanks for exploring
tzuyunluo@gmail.com